The person behind the blog

I started Notes from an AE to share with other sales reps what I'm learning week by week. Most people hear "sales" and picture cold calls and rejection. The reality is far more interesting — it's about navigating complexity, building real trust, and helping people make decisions that are genuinely good for their business.

I want this to be the resource I wish I'd had when I was starting out. One post a week, no fluff, just the raw lessons from the field. Written for B2B tech sales reps who want to get better at the craft.

What most people don't know about me is that my academic background is in mechanical engineering. That might sound unrelated to sales, but it has shaped how I think more than anything else.

Engineering teaches you to break down complicated systems into simple, digestible parts — what we call going back to first principles. What do we actually know? What are the basics? How do we build up from there? I use that exact same approach in sales. When a deal gets complicated, or when I need to translate a technical solution into language a CFO can act on, I go back to first principles.

It has made me something of a hybrid: I understand the technical side well enough to earn credibility with engineers, and I understand the business world well enough to speak to executives. That middle ground has been one of the most useful things I bring to a room.

I've been in sales since 2019, after nearly three years as a management consultant. The path has taken me across four cities and three continents:

My guiding principle in both work and life is helping people navigate complexity through clear communication, organisation, and technology. That's what this blog is — a practical extension of that principle into the world of enterprise sales.

Outside of work I'm an avid podcast listener, a student of Stoic philosophy, and I'm based in Barcelona with my fiancée. What drives me above everything else? Helping others. Simple as that.